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Let's start at the start

Why all the fuss over the ASL?
I'm often asked:  "hmm this ASL thing.  What does it do, where does it come from, why does it cost so much?"
So let's start with some background, and we'll deal with the 'now' and the 'future'  in further postings.
The history of the ASL is ... let's generously say "murky".

 

But let's be fair:  the concept was sound.  The land that ITW built the village on is private land. The village therefore is responsible for its own maintenance and services, unlike other villages such as 1600, 2000 which come under the umbrella of the Bourg St Maurice Commune.

 

So the ASL, which is owned by all of us, and of which we are all members by dint of owning property in the village, is a legal framework in France. It is designed to provide things such as snow clearing (monitored by the fire services), street maintenance, lighting, waste removal to the boundary, and a host of other civic functions. It provides  the TV channels, the CCTV and street security.  It pays for the Cabriolet, and hence determines it's opening times.

 

ITW  also included the responsibility to decide which shops are able to sell which products and services: this is in order to keep both a diverse and balanced offering, as well as enabling a degree of monopolistic behaviour to encourage inward investment (more on this in later updates - it is the bugbear of my life frankly)

 

It does not have the power to grant drinks licences.  It does not have the responsibility for law and order, but as the de facto town council, can act on behalf of the residents in regards such things as noise pollution.

 

ITW then saw the opportunity to expand it into a Resort Club, much like their North American Operations, within the same framework. The ideas was to promote the village and provide entertainment, and generally improving the environment for us and our clients.  The ASL arranges journalists visits, the webcams, and tries to keep the village name in as many press reports as possible. Again, probably no bad thing.

 

 

 

 

 

 

 

 

 

 

 

Trouble was, they forgot to tell us, And they certainly forgot to ask us - the bill payer - if this is what we wanted. There was a certain amount of arrogance from Robert Jerome as I recall:   "Oh you owners, you will not embrace the vision, all you want to do is save money".

 

And mixing the two under one legal entity, while smart from an administrative point of view, has caused nothing but confusion and angst amongst the membership.

 

So, historically the ASL has been ill-used:  It was run by a committee  of 5 Intrawest employees, plus  1 retailer representative, and one  owner representative (who as it happens didn't speak English then, the lingua franca of 75% of the owners) - both chosen by ITW, not elected. But small chance of them successfully opposing anything anyway, it's not rocket science to see who is  going to win every vote.
Accountability was nowhere to be seen, and the Intrawest legacy of patronage and secrecy lead to profligacy and a disconnect from those funding it all.   And some, what can only be described as outrageous deals.
After the initial start-up, which obviously needed some seed funding, salaries and headcount became way out of line for a " business as usual" operation, but with no-one to challenge the setup, continued.
In addition, there had been  serious mis-representation of the true cost of running the village during the sales process by Intrawest, which led to the rent strikes, and indeed was a key element in deciding to form the independent Owners' Association.

 

But thanks to the determination of the OA and those individuals prepared to make a stand, then whatever the past, those days are now behind us.

The budget is under control,  the staffing levels and salaries more in keeping with the tough economic conditions, and the unravelling of tax liabilities and other "sensitive"  contracts continues.

The make-up of the board is now set as 4 apartment owners, 2 retailers and one seat for a hotel operator, a far more representative grouping, and reflects those who actually pay our 'council taxes'.

Next time, I'll introduce some of the players, and more details on where we are,  where we are going, and what happens at the (interminable...)  monthly conference calls.

 

Jim

 

 

 

 

 

 

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